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How to Leverage Data to Grow your Home Care Business


The topic of business intelligence and leveraging data to improve outcomes has been predominant in the home health industry these past few years with the care system shifting to a bundled payment model. Meanwhile, the availability of powerful and affordable home care information and communication technology, both for providers and clients, has raised the capacity to gather and process more data, communicate more effectively, and monitor the quality of care delivered. The question you must be asking is: 

How can I leverage data to improve operations, and more importantly, client outcomes today?

If your home health organization has yet to delve into emergent data trends, there are several ways you can begin leveraging the information you have to produce meaningful and actionable insights to: 

  • Improve business processes 
  • Make more informed decisions 
  • Provide personalized customer experiences 
  • Reduce costs 
  • Enable an evidence-based approach to care 
  • Enable predictive outcomes and prevention 

In this blog, we’ll outline three:

1. Identify current opportunities

Take some time to assess your environment and current processes. As a business executive, it’s likely you already have access to a fair amount of both clinical and operational data that can be analyzed and reviewed in order to find gaps or opportunities that will help determine where there’s room for improvement. 

For example, this might mean sifting through historical data or pulling reports in your solution to determine how many late visits have occurred in the last calendar year or reviewing visit dates to determine which times of the year are the most popular for referrals. 

With the proper solutions in place, such as a home health software solution with integrated data exploration and business intelligence tools, analyzing your current data could be as simple as clicking a button. 

Take some time to look through the data that you’re already collecting on a regular basis to help you optimize business operations and improve outcomes in the coming year. 

If you fell short somewhere last year, think about what you could do to remedy the problem this year. If you’re able to spot underlying trends, what changes can you make to take advantage of them this year? 

2. Give your team the tools they need to be successful

Another simple way to use data to fuel business growth and improve client outcomes is by giving your team the tools they need to be successful. This could simply mean providing them with quick and easy access to the information they need, when they need it, or limiting the number of paper processes they deal with daily. 

Point-of-care clinical document solutions empower care workers by enabling remote access to the most up-to-date health information at the appropriate time during the client visit. 

With immediate visibility into client history and real-time data capturing, field staff and clinicians can make more timely and informed decisions, in turn, leading to improved clinical outcomes.  

When you invest time and resources into giving your team access to the data, they need to do their jobs, it allows them to focus their time and energy on what they were hired to do: providing high-quality care to your clients, building lasting relationships, improving health outcomes, and helping you grow your business. 

3. Enable Decision Support

As a more advanced tactic to leveraging agency data, large home health organizations are adapting to new technologies such as wearables, family portal, and electronic health records (EHRs), which allow them to gather large data sets of clinical and/or operational information.   

By looking over data collected in home healthcare software solutions, providers can use their data to solve problems and improve care processes in their organizations and for their clients in their homes. 

For example, it’s possible to set up predictive alerts based on clinical vitals, resulting in provider decision-support and the reduction of hospital readmissions. Providers could also look at the data around missed visits and identify any trends amongst employees to help develop new processes and policies to prevent them from being overlooked. 

 The home care industry is shifting to an outcome-focused model, which involves providers making use of all the available clinical data and factoring in data science and analytics. 

Bringing all client information together gives stakeholders more visibility and insight into the care being provided and opens the door to improved care coordination, outcome-based reimbursements, population health management, and improved outcomes. 

Bringing all client information together gives stakeholders more visibility and insight into the care being provided and opens up the door to improved care coordination, outcome-based reimbursements, population health management, and improved outcomes.

Simply thinking about the ways data could be leveraged in your organization and adjusting accordingly will get you ahead of the curve. If you’re struggling to utilize your data due to a lack of tools or limited functionality and flexibility in your current solution, research the AlayaCare platform in a web-demo and see how our system can give you seamless access to your data, advanced analytics, and the future of home care. 

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