Unlocking HELF: Protecting Your Margins and Growing Sustainable Revenue in Residential Care.

HELF creates an opportunity for residential care providers to offer services residents value while strengthening the organisation’s financial sustainability. For many providers, however, turning that opportunity into a sustainable part of the residential care model raises a more fundamental question: what really influences whether residents and families choose to engage?

HELF uptake is not shaped by the fee alone. It can also be influenced by how the value is understood, the questions teams ask, the language they use and the level of trust and confidence in the conversation.

Join Charmaine Keegan, Director of Smarter Selling and Bonnie Nicholas from AlayaCare for a virtual fireside chat exploring what really influences HELF uptake and how providers can support resident-valued, commercially sustainable outcomes.

Together, they’ll explore why the answer may be deeper than providers first realise, how to uncover what residents and families genuinely value, and how stronger conversations can support both resident experience and commercial sustainability.

This session is designed for leaders involved in residential care growth, operations, customer experience and frontline team development, including:

• Aged care executives responsible for growth and financial performance
• Operational and regional leaders overseeing residential services
• Sales, admissions and customer experience leaders
• Leaders responsible for developing frontline teams
• Leaders involved in enquiries, tours and HELF conversations