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How to make home care attractive for caregivers 

Medicare advantage

The home care industry is facing a significant challenge – an increasingly high caregiver turnover rate. In the “Top 3 Causes of 90-Day Caregiver Turnover” podcast episode, Stephen Tweed and Jeff Howell discussed the importance of systems thinking, providing adequate attention to caregivers, and making smart hiring decisions to reduce the turnover rate.  

This raises the question – how can home care providers make the industry a more attractive and rewarding option for caregivers? 

Take a look at the top 3 causes of 90-day caregiver turnover in our blog, here

How can home care providers make the industry a more attractive and rewarding option for caregivers? 

The most important step is creating an environment that values and supports caregivers.  

1. Invest in training programs  

Home care organizations should invest in training programs that equip caregivers with the skills, knowledge, and understanding needed to provide quality services to clients. This also entails granting them access to the necessary tools, resources, and technology to do their job effectively.  

Learn more about how to increase efficiency and save time: onboarding staff on software training in home care.  

2. Ensure competitive salaries and attractive benefits packages 

Organizations should also ensure they provide competitive salaries and attractive benefits packages for their caregivers. Offering health insurance, paid time off, 401(k)s, professional development opportunities, and other incentives can help home care providers stand out from competitors and attract talented individuals to the field. 

3. Provide recognition for outstanding performances 

Finally, providing recognition for outstanding performance is also essential as it encourages caregivers to work hard and be their best selves in their roles. Organizations should have structured processes for acknowledging successful initiatives or goals achieved by caregivers, such as monetary rewards, public acknowledgments, or special events. 

With these measures in place, home care providers can make the industry a more attractive option for caregivers. By creating an environment that values and supports them, while also offering competitive salaries and incentives, organizations can reduce caregiver turnover and ensure better care for clients. Caregivers will be more likely to stay in the industry if they know their efforts are appreciated, which ultimately leads to long-term success for both the organization and its employees.  


The home care industry has been facing the challenge of a high caregiver turnover rate for a few years now. To reduce this figure, organizations must invest in initiatives that make the industry an attractive and rewarding option for caregivers. This includes creating an environment that values and supports them, providing competitive salaries and incentives, as well as recognizing outstanding performance.  

Download the caregiver recruitment and retention survey report to learn more about what home care providers are doing to combat employee churn.

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